Sales representatives have told him clearly that they are not interested in touchy-feely theories or complex analytical approaches to selling. At the same time, he has discovered that few sales people are trained to sell themselves and how to use language to increase their effectiveness. Not surprisingly, he has seen remarkable sales increases resulting from brief training in the art and skill of selling YOU.
His book based on the workshop has been translated and published in English, Romanian, Polish and Spanish languages. An audio version of the original edition of the book and a DVD of a live workshop are available. New online lessons can be seen at www. It is for people who want to have an advantage in everything that they say, write and do. It is for YOU if you want to find an edge--an advantage--in your work life.
Unfair Advantage: Sell with NLP! - E-bok - Duane Lakin () | Bokus
But NLP is much more and much less than what is seen in this book. The techniques and skills here have been fine-tuned by the author for the last 30 years for only one purpose: to help sales and marketing professionals be more effective and successful. This book will teach you how to sell YOU, understand your prospects, and lead the sales process.
The Revised Edition contains two new chapters that were not included in the edition Mindsets or Metaprogams and Handling Objections.
That is the only major change in the Revised Edition other than format and pricing. Read more Read less. About the Author Dr. No customer reviews.
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52 Weeks of Book Reviews. Week # 10 – The Unfair Advantage: Sell with NLP! by Duane Lakin
We are constantly developing so please contact us for any suggestion or criticism related to the website. We make every effort to bring together the best NLP information on the world wide web, but any further contribution to the website is welcome. It includes 'how-to' ideas for selling face-to-face, telemarketing, direct mail, and other real-world situations.
Included are examples of scripts and techniques that have produced proven sales increases in direct sales and in telemarketing.
It is a theory- free collection of techniques based on a workshop that has been presented to CEOs and sales professionals in over companies in North America and England. From the Author: This book is unique in its emphasis on proven practical techniques. It is not a 'motivation' book, because successful sales results are all the motivation you need.
The Unfair Advantage began when a client said, "We want to stop coming in second. Help us to learn how to be more persuasive.